Surprisingly print continues to grow in India – MQR

May 2017 Data:

  • India is bucking the international trend where print circulation is on the decline, losing out to digital.
  • Country growing on both circulation and no of publications
  • North shows the highest y-o-y growth at 7.83%
  • Multiple reasons driving growth of paid circulation
    • Growth in literacy
    • Easy availability
    • Cheapest sources of news
    • Written word carries more credibility
  • Hindi language dailies were the highest in circulation – 20.2M daily copies. English (8.5M), Malayalam (4.5M), Marathi (4.3M)
  • Hindi grew at 8.76% CAGR, English at 2.87%

To do:

  • Print should remain a priority
  • Consider focusing on vernacular languages​ instead of English

Full article here: http://j.mp/MQR0001 (Business Standard)

Download India Audit Bureau of Circulations Report – May 2017

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